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	<title>The_Marketeer</title>
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	<description>Marketing questions? Just Ask - TheMarketeer</description>
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		<title>The_Marketeer</title>
		<link>http://themarketeer.wordpress.com</link>
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		<title>Lonely Planet snaps up Microsoft&#8217;s sci-fi computer (Microsoft Surface)</title>
		<link>http://themarketeer.wordpress.com/2009/06/11/lonely-planet-snaps-up-microsofts-sci-fi-computer-microsoft-surface/</link>
		<comments>http://themarketeer.wordpress.com/2009/06/11/lonely-planet-snaps-up-microsofts-sci-fi-computer-microsoft-surface/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 06:13:37 +0000</pubDate>
		<dc:creator>The_Mainlander</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Web and Apps]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://themarketeer.wordpress.com/?p=104</guid>
		<description><![CDATA[This is excellent I went to the Microsoft offices in Melbourne last year and had a play on this. I think it will be a great combination with Lonley planet. Microsoft Surface and Lonley Planet. Lonely Planet in Australia has become the first local company to harness Microsoft&#8217;s radical new Surface coffee table computer that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themarketeer.wordpress.com&amp;blog=3330723&amp;post=104&amp;subd=themarketeer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">The_Mainlander</media:title>
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		<item>
		<title>Sol, loses his staying power runs for the exit door&#8230;</title>
		<link>http://themarketeer.wordpress.com/2009/05/19/sol-loses-his-starying-power-runs-for-the-exit-door/</link>
		<comments>http://themarketeer.wordpress.com/2009/05/19/sol-loses-his-starying-power-runs-for-the-exit-door/#comments</comments>
		<pubDate>Tue, 19 May 2009 00:09:17 +0000</pubDate>
		<dc:creator>The_Mainlander</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[management change]]></category>
		<category><![CDATA[sol trijilio]]></category>
		<category><![CDATA[Telstra]]></category>

		<guid isPermaLink="false">http://themarketeer.wordpress.com/?p=93</guid>
		<description><![CDATA[Era ends at Telstra as Trujillo jets out Telstra says its outgoing chief executive Sol Trujillo has returned home to the United States earlier than expected. Mr Trujillo was expected to stay until the end of next month but the company says the appointment of internal candidate David Thodey in the role means a swift [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themarketeer.wordpress.com&amp;blog=3330723&amp;post=93&amp;subd=themarketeer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">The_Mainlander</media:title>
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		<title>Wordle:: with The Marketeer</title>
		<link>http://themarketeer.wordpress.com/2009/05/13/wordle-with-the-marketeer/</link>
		<comments>http://themarketeer.wordpress.com/2009/05/13/wordle-with-the-marketeer/#comments</comments>
		<pubDate>Wed, 13 May 2009 13:09:48 +0000</pubDate>
		<dc:creator>The_Mainlander</dc:creator>
				<category><![CDATA[Internet Plan]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://themarketeer.wordpress.com/?p=84</guid>
		<description><![CDATA[Just found this new online tool, it is great fun, have a look at wordle.com here. Effectively what Wordle does is take your text which you &#8216;scan&#8217; and the site outputs &#8216;word clouds&#8217; which you can try out different colors of fonts, backgrounds, and design. The one I like the most is below. Enjoy. Posted [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themarketeer.wordpress.com&amp;blog=3330723&amp;post=84&amp;subd=themarketeer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">The_Mainlander</media:title>
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			<media:title type="html">Wordle: http://themarketeer.wordpress.com/</media:title>
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		<title>Lamming to leave Telstra</title>
		<link>http://themarketeer.wordpress.com/2009/05/11/lamming-to-leave-telstra/</link>
		<comments>http://themarketeer.wordpress.com/2009/05/11/lamming-to-leave-telstra/#comments</comments>
		<pubDate>Mon, 11 May 2009 03:28:57 +0000</pubDate>
		<dc:creator>The_Mainlander</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[SME]]></category>
		<category><![CDATA[Telstra]]></category>
		<category><![CDATA[Transform Project]]></category>

		<guid isPermaLink="false">http://themarketeer.wordpress.com/?p=81</guid>
		<description><![CDATA[As you can see from my earlier post &#8220;Changing of the guard&#8221; the ramifications of the IT project which Sol Trujillo started are just starting to become known -wait for the big bathing as they write these project off at a cost of billions. Story from The Australian here: &#8220;A KEY architect of Sol Trujillo&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themarketeer.wordpress.com&amp;blog=3330723&amp;post=81&amp;subd=themarketeer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">The_Mainlander</media:title>
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		<title>Thinktv.com.au mass media fights back with TV usage analytics portal</title>
		<link>http://themarketeer.wordpress.com/2009/05/10/thinktv-com/</link>
		<comments>http://themarketeer.wordpress.com/2009/05/10/thinktv-com/#comments</comments>
		<pubDate>Sun, 10 May 2009 10:28:57 +0000</pubDate>
		<dc:creator>The_Mainlander</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[digital TV]]></category>
		<category><![CDATA[TV advertising]]></category>
		<category><![CDATA[TV Australia]]></category>

		<guid isPermaLink="false">http://themarketeer.wordpress.com/2009/05/10/thinktv-com/</guid>
		<description><![CDATA[Looks like the TV industry in Australia is starting to get the message change or die! To this effect check out this new site thinktv.com.au which has a &#8216;dashboard style&#8217; analytics interface for the latest on TV research. Thing is how often will it be updated? This in general will not be of much assistance [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themarketeer.wordpress.com&amp;blog=3330723&amp;post=77&amp;subd=themarketeer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">The_Mainlander</media:title>
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		<item>
		<title>Telstra:: The changing of the guard &#8211; the future glass optics to rivers of gold!</title>
		<link>http://themarketeer.wordpress.com/2009/05/10/telstra-the-changing-of-the-guard-changing-brass-to-gold/</link>
		<comments>http://themarketeer.wordpress.com/2009/05/10/telstra-the-changing-of-the-guard-changing-brass-to-gold/#comments</comments>
		<pubDate>Sun, 10 May 2009 05:45:51 +0000</pubDate>
		<dc:creator>The_Mainlander</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Telecomunications]]></category>
		<category><![CDATA[Telstra]]></category>

		<guid isPermaLink="false">http://themarketeer.wordpress.com/?p=53</guid>
		<description><![CDATA[Well, the change in leadership at Telstra will come as no surprise to Telco spectators in Australia and around the world. In fact, you could argue that this change is 10 years over due, not the change in CEO with Sol Trujillio or even Ziggy Switkowski before Sol. But the strategic change in direction of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themarketeer.wordpress.com&amp;blog=3330723&amp;post=53&amp;subd=themarketeer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">The_Mainlander</media:title>
		</media:content>

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			<media:title type="html">European VOIP Penetration 2008</media:title>
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		<title>GetUp! :: Action for Australia</title>
		<link>http://themarketeer.wordpress.com/2009/05/05/getup-action-for-australia/</link>
		<comments>http://themarketeer.wordpress.com/2009/05/05/getup-action-for-australia/#comments</comments>
		<pubDate>Tue, 05 May 2009 08:54:04 +0000</pubDate>
		<dc:creator>The_Mainlander</dc:creator>
				<category><![CDATA[GetUp!]]></category>

		<guid isPermaLink="false">http://themarketeer.wordpress.com/?p=47</guid>
		<description><![CDATA[Getup! Follow Australia's voice to make a stand for liberty and ethics<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themarketeer.wordpress.com&amp;blog=3330723&amp;post=47&amp;subd=themarketeer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://themarketeer.wordpress.com/2009/05/05/getup-action-for-australia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">The_Mainlander</media:title>
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		<item>
		<title>Small Business Credit Card transactions on your iPhone!!!</title>
		<link>http://themarketeer.wordpress.com/2009/05/01/small-business-credit-card-transcations-on-your-iphone/</link>
		<comments>http://themarketeer.wordpress.com/2009/05/01/small-business-credit-card-transcations-on-your-iphone/#comments</comments>
		<pubDate>Fri, 01 May 2009 08:10:11 +0000</pubDate>
		<dc:creator>The_Mainlander</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Credit card app for iPhone]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[make payments on your iPhone]]></category>

		<guid isPermaLink="false">http://themarketeer.wordpress.com/2009/05/01/small-business-credit-card-transcations-on-your-iphoone/</guid>
		<description><![CDATA[This is starting to show the power of how much the integration of web + Phone + PDA and any App you can think of (to write on the iPhone) to link all three will be an incipient threat to business such as; banks, credit card merchants fees and inter-charge, eftpos, swift fees, question is, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themarketeer.wordpress.com&amp;blog=3330723&amp;post=41&amp;subd=themarketeer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://themarketeer.wordpress.com/2009/05/01/small-business-credit-card-transcations-on-your-iphone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">The_Mainlander</media:title>
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		<title>AN EXPLORATION OF WHAT LOYALTY MEANS TO BUSINESS</title>
		<link>http://themarketeer.wordpress.com/2009/05/01/an-exploration-of-what-loyalty-means-to-business/</link>
		<comments>http://themarketeer.wordpress.com/2009/05/01/an-exploration-of-what-loyalty-means-to-business/#comments</comments>
		<pubDate>Fri, 01 May 2009 05:27:57 +0000</pubDate>
		<dc:creator>The_Mainlander</dc:creator>
				<category><![CDATA[Business Planning]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[frequency programme marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[loyalty program marketing]]></category>
		<category><![CDATA[loyalty programme marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://themarketeer.wordpress.com/?p=23</guid>
		<description><![CDATA[The idea of creating a definition of loyalty in marketing terms is the same idea as trying to come up with a single proposition for what the term marketing means as well. There are so many different interpretations that I believe that there is no ‘right’ one, it is very dependent on how the definition [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themarketeer.wordpress.com&amp;blog=3330723&amp;post=23&amp;subd=themarketeer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">The_Mainlander</media:title>
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		<title>SOMETIMES YOUR GREATEST PREDICTIONS ARE TO ACCURATE</title>
		<link>http://themarketeer.wordpress.com/2009/04/30/sometimes-your-greatest-predictions-are-to-accurate/</link>
		<comments>http://themarketeer.wordpress.com/2009/04/30/sometimes-your-greatest-predictions-are-to-accurate/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 10:18:29 +0000</pubDate>
		<dc:creator>The_Mainlander</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://themarketeer.wordpress.com/?p=11</guid>
		<description><![CDATA[I started The Marketeer blog back in April, 2008 as I wanted to start to share my marketing experience with SME’s and also to start to look at the possibility of creating my own Marketing Consultancy part-time.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themarketeer.wordpress.com&amp;blog=3330723&amp;post=11&amp;subd=themarketeer&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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